Music Industry

Future of Music

+12

Jun 2, 2026

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6 min read

Streaming made access abundant. AI is making creation abundant. So where does value migrate next?

George Ergatoudis

May 26, 2026

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4 min read

In an agentic world, consumers may stop choosing content and start choosing outcomes...

George Ergatoudis

Future of Music

May 19, 2026

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7 min read

A third handover of gatekeeping power has just begun, and most of the music industry isn’t paying attention.

George Ergatoudis

The KLF

+10

May 14, 2026

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5 min read

What Today’s Artists Can Learn From The KLF’s Pop Playbook

George Ergatoudis

Emerging Artists

Apr 28, 2026

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7 min read

If you're an emerging artist, or working with emerging artists, please read on for seven key shifts to help you grow.

George Ergatoudis