George Ergatoudis

George Ergatoudis: former Apple Music, Spotify & BBC Radio 1 exec. Founder of The Sound Hack.

Future of Music

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Why Scarcity Will Rule When AGI Arrives.

Jun 2, 2026

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6 min read

Why Scarcity Will Rule When AGI Arrives.

Streaming made access abundant. AI is making creation abundant. So where does value migrate next?

George Ergatoudis

Spotify’s Real AI Strategy Isn’t Music - It’s Survival

May 26, 2026

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4 min read

Spotify’s Real AI Strategy Isn’t Music - It’s Survival

In an agentic world, consumers may stop choosing content and start choosing outcomes...

George Ergatoudis

Future of Music

After the Feed: A New Era for Music Gatekeeping has Arrived

May 19, 2026

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7 min read

After the Feed: A New Era for Music Gatekeeping has Arrived

A third handover of gatekeeping power has just begun, and most of the music industry isn’t paying attention.

George Ergatoudis

The KLF

+10

May 14, 2026

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5 min read

Lessons From The KLF: Hacking the Top 40

What Today’s Artists Can Learn From The KLF’s Pop Playbook

George Ergatoudis

Emerging Artists

If I Was Launching as an Artist in 2026 - Seven Lessons From the Other Side of the Desk

Apr 28, 2026

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7 min read

If I Was Launching as an Artist in 2026 - Seven Lessons From the Other Side of the Desk

If you're an emerging artist, or working with emerging artists, please read on for seven key shifts to help you grow.

George Ergatoudis

AI In Music

Apr 21, 2026

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5 min read

The Iceberg Principle of Curation

Why great music is no longer enough in the age of AI and infinite supply.

George Ergatoudis

Culture

Apr 8, 2026

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11 min read

The Economics of Sameness

What nail bars, Netflix and music streaming have in common

George Ergatoudis